Johnson said Netflix is “working to bring it to iOS later this year.” The Smart Downloads feature is initially available on Android phones and tablets starting July 10. The company declined to say exactly how much of the content on Netflix is available to download. Netflix provides download-to-go for the majority of its TV shows, including all original series, but it doesn’t have rights to offer offline viewing for everything on the service (for example, Disney titles cannot be downloaded). Johnson emphasized that the Smart Downloads automatic refresh feature is optional. Users can have multiple episodes of a TV series downloaded at once, but they typically don’t download entire seasons. With Smart Downloads, the Netflix app will detect when a user has watched an episode, then remove it from the device and automatically add the next episode.
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“Today, downloads is a manual process - you have to download one at a time, then delete them.” “Whenever possible, we want Netflix to do the work for you,” said Cameron Johnson, director of product innovation at Netflix. Users of Netflix’s Apple iOS apps will have to wait a few more months to get Smart Downloads. However, it’s first available only on Android devices. Netflix, a year and a half after rolling out the ability to download content for offline viewing on mobile devices, is now adding a feature that should have been there from the get-go: a new “Smart Downloads” that automatically deletes an episode of a TV series you’ve finished watching and fetches the next one.
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