Maptiks provides an interesting opportunity to cartographic web artists to identify and study how altering and managing the user experience can make a map more or less engaging. Maps are the intersection of art, science and people. How does machine learning (map analytics) help decode and build better maps? or answer the question “What makes a good map?” Maptiks is going to be there to provide analytics for those maps. The biggest companies in tech are taking on huge projects that require geospatial solutions and of course maps are a key part of that. We are seeing a multitude of different organisations now facing some big and interesting geospatial problems, not just the military or government agencies. Maps and GIS as a whole, are becoming much more important to a lot of industries. I think that GIS is in the midst of a bit of a shift. The future for geospatial is exceedingly bright. Presently we are building out our family of mapping environments and are very excited to be adding the ESRI JavaScript API as this article goes to press. A web map should be undertaking a purposeful activity and we should be able to identify how good the map is at completing that task: conversions. Well, maps should also be tasked with goals, whether that be a click on a feature, a routing activity requested or a geocoding activity. Conversion in a web-sense means that a particular goal has been met by a website. That idea gets to the nub of the issue presently – Maps should convert. What we really mean here is that we provide the tools to let a map developer experiment with, for example, different iconographies then determine if the red icon drives more conversions / activities than the blue icon. Maptiks is designed to help map developers build better maps by applying analytics. Its really just a couple of lines in your index.html for the vast majority of use cases. When we say Maptiks is like Google Analytics for your web map, we mean we want you to be able to easily implement a robust, geographic analytics platform directly into your map with minimal effort. At Sparkgeo we felt that without an ability to actually measure a map’s performance, developers were being needlessly restricted.
Well, now we have a plethora of tools for building amazing web maps. It’s funny, I get the sense that until recently many developers have been just happy to get their map actually working the thought of adding analytics was a distant concern. Our central vision is to bring web style analytics to online maps. The tag line for Maptiks is a very catchy “It’s like Google Analytics for your web map!”. Will and his team are the guys behind Maptiks – an google analytics for our web maps and here’s what he had to say about Maptiks, the future of web map analytics and on becoming a geo-entrepreneur. Sometime earlier, I had the opportunity to have an really interesting (and insightful) conversation with Will Cadell, the CEO of Sparkgeo. One of the biggest perks of being a geogeek is getting to share your enthusiasm and crazy love for everything geo with like-minded people.
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The spatial community is full of amazing people.
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